Social media is expected to have the single greatest impact on the job of the chief communications officer over the next few years, according to the participants included in the latest survey of top corporate communications executives by Spencer Stuart and Weber Shandwick. The new report explores how CCOs expect their responsibilities to evolve over time in an increasingly digitalized and media-fragmented world.
The vast majority of those surveyed – nearly 80 percent – expect the media landscape to continue to evolve (infographic below), while 73 percent of global CCOs are increasingly hiring digital experts: the number of global CCOs taking on marketing responsibilities jumped 35% from 2012.
See more highlights from the latest Rising CCO survey
Since 2007, Spencer Stuart and Weber Shandwick have been monitoring the CCO's evolving role by partnering on The Rising CCO, a comprehensive annual survey of global CCOs. This fifth edition highlights the results of a quantitative survey of 203 senior corporate communications professionals based in North America, Europe, Asia Pacific and Latin America to shed light on the roles, responsibilities and opinions of CCOs in the world's largest companies.
View the full report.