At many organizations, the scope of the chief marketer role has expanded and become more strategic. Although the core responsibilities of managing the entire customer journey remain center stage, today’s CMOs must also build and motivate strong teams to help deliver truly differentiated customer experiences, while keeping pace with emerging consumer and digital trends. As CMOs build their teams, they must also focus on their own development and career trajectories.
Spencer Stuart recently conducted a survey of more than 150 marketing leaders across industries to learn what skills they
prioritize, how they are developing talent and what they are doing to build their own careers. Following are our findings:
"It’s essential to augment brand roles with a dynamic marketing center of excellence that excels in new media/engagement strategies and tools. This not only helps the brand teams meet their needs, but also becomes a learning
platform to diversify skills."
– Senior marketing leader
"We are looking for marketers with outstanding customer and commercial experience backed up with tangible results."
– Senior marketing leader
